Best alternative for this card?

I decided to build my first PC, and found a perfect video tutorial for a good $1300 build. However any listings I find for this card are way overpriced.

Any alternatives of the same power I can get? (Preferably $500-$700 budget)

I decided to build my first PC, and found a perfect video tutorial for a good $1300 build. However any listings I find for this card are way overpriced.

Any alternatives of the same power I can get? (Preferably $500-$700 budget)