Is the Chatbot and Campaign industry on the rise?

I recently went through Antler's "Theory of Next" report sharing views of many industry leads on their ideas for future needs and industries and the section on SaaS really struck a chord with me. Aakrit Vaish's views here is what I'd like to highlight. He is the founder of Haptik, & has truly revolutionized the chatbot and marketing campaign industry. After successfully selling Haptik to Jio for a massive amount, his insights about the future of SaaS have made me think deeply about the direction of WhatsApp marketing.

He suggests that simpler, more efficient interactions will dominate, and I can’t help but agree. Looking at the rise of companies like Interakt, Wati, and AiSensy, it's clear that WhatsApp is already a game-changer for marketing. These platforms are offering businesses ways to integrate WhatsApp into their customer engagement, and they’re quickly taking over.

While they've got solid solutions, I feel there are still gaps—whether it's flexibility, pricing, or ease of use for smaller businesses. That’s where I’d love to step in. My goal is to create a more wholesome, all-in-one package tailored to small businesses and agencies, helping them make the most out of WhatsApp marketing. Something that’s not just competitive but better fits the needs of those who don’t have huge budgets yet still want to crush their marketing goals.

Curious to hear thoughts from anyone else who’s working in the WhatsApp marketing space, or even building something similar. What do you think these existing solutions lack, and how can we improve the future of customer engagement?

Btw if any of the technical people would love to pursue this idea and make something out of it please feel free to slide into my DMs. I am a UI/UX Designer and lack the technical skills to bring it to life.