Why are so many of you up badging?

Like let’s be real the only thing this car has in common with the Genesis brand is the name, as someone who has owned a Genesis coupe and now a g80 after shopping around for Genesis the build quality and performance just ain’t the same. Are you guys ashamed of owning a Hyundai and that’s why you swap the badge? I personally see the Genesis badge swap the same way I see a 4 series owner who puts an M badge on their car yea you may impress random drivers but those who know about cars know you’r just lying.